01
Bring your newsletter
Import a Canva Email or Beefree export, a custom-coded Mailchimp template, or choose a ready-made design. We host images included in an imported ZIP.
Clinic newsletters and updates
Your newsletter design. Your Cliniko audience.
Bring a design from Canva Email or your favourite email builder. Reuse your saved contacts, send or schedule each edition, and let us handle the unsubscribe links. Calendly audiences are supported too.
A clear campaign workflow
From booking contacts to a finished campaign.
02
Choose who it is for
Reuse your saved contacts, refresh any changed details and choose the group this edition is for. Review who has permission to receive it.
03
Preview and send
Check the preview and content suggestions, send yourself a test, then send now or choose a date. Prepare your next monthly edition whenever it suits you.
04
See what happened
See delivery, opens, clicks and unsubscribes in the campaign report, with an overview of your emails in Monitoring.
Choose your audience source
Use the permission your patients have given.
Cliniko campaigns
Use patient marketing preferences already held in Cliniko.
Sync eligible patients, filter by location, practitioner, appointment type, medical alert, or appointment activity, and send campaign opt-outs back to Cliniko. Permission is checked again before each email sends.
Start with ClinikoCalendly campaigns
Record permission before an invitee becomes eligible.
Calendly does not supply a marketing preference. Invitees stay excluded until you record how they agreed or confirm that a selected event type already collects permission on its form.
Start with CalendlyUseful audience filters
Avoid sending every update to everyone.
Refresh the matching audience before saving a draft so you can see which patients or invitees fit the current filters.
Cliniko filters
- Clinic locations
- Practitioners
- Appointment types
- Medical alerts
- Appointment activity
Calendly filters
- Event types
- Hosts
- Meeting locations
- Booking activity
- Invitee search and permission status
Checks before sending
Keep your updates welcome.
Review your audience and message before sending. We help with permission checks, unsubscribe links and useful content suggestions. Your clinic remains responsible for having permission and choosing appropriate content.
Read acceptable useCurrent marketing permission is checked before sending
Every campaign includes a working unsubscribe link, including imported designs
Opt-outs stay excluded and are sent back to Cliniko
Permanent bounces and complaints stop future sends to affected addresses
Content suggestions highlight unfinished links and image-heavy emails
Sending pace and delivery checks help protect your clinic's sending reputation
Sensible campaign ideas
Useful reasons to contact an opted-in audience.
Clinic opening hours or holiday notices
Patient education and useful health information
New practitioner or service announcements
Changes that affect a particular location or patient group
Community events and clinic news
Carefully targeted re-engagement for opted-in patients
Good to know
Your design. Your saved audience. We handle the unsubscribe link.
Can I use a Canva design?
Yes. Start with Email on Canva's homepage and check Share → Download offers HTML and images before editing. Some Email Newsletter templates are image or PDF designs; adapt their content in a new Canva Email if there is no HTML option. Upload the email ZIP through Bring your design in Emails; we host the included images. Beefree, custom-coded Mailchimp exports and ready-made clinic emails are options too.
How do I add an unsubscribe link?
You do not need to make one. We add a working unsubscribe link to every campaign, including imported designs. Opt-outs stop future marketing emails and are sent back to Cliniko. The local opt-out still applies if Cliniko is temporarily unavailable. Appointment-related emails use their relevant communication preferences.
Can I prepare monthly newsletters in advance?
Yes. Create each edition, choose the audience and schedule its send date. Your designs and contacts stay saved, so the next month's newsletter starts with what you already have.
Will the content check keep my emails out of spam?
It offers useful suggestions, including unfinished links and designs with very little readable text. It does not predict spam placement. Recipient permission, your sending domain and past sending activity also matter. Delivery reporting confirms acceptance by the receiving server, not placement in the inbox.
Do I have to import my subscribers every time?
No. Imported contacts and their permission status stay saved in your MyHealthFollowup audience. Refresh from Cliniko or Calendly when you want new contacts or updated details. Existing unsubscribes and blocked addresses remain excluded when you refresh.
Can I choose who receives a campaign?
Yes. Use your booking-platform filters to choose a relevant group, then review the matching audience before sending. Only eligible contacts with recorded marketing permission are included. You can send a test, send now, or schedule for later.
Automations and Campaigns together